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The Effect of Organizational Innovation Strategies on the Performance of Manufacturing Firms in Malawi

Authors: Gilbert Nyanjagha et al.

DOI : 10.18639/MERJ.2026.9900122

Section : Open Access

Published Date : May 04, 2026

Abstract

The purpose of this study was to examine the effect of organizational innovation strategies on the performance of manufacturing firms in Malawi. A descriptive-explanatory research design was used. The study used a stratified random sampling to draw a sample of 197 manufacturing firms from a population of 388 licensed and registered manufacturing firms. Structured questionnaires were used to collect primary data from the owners and managers of manufacturing firms. Data analysis was conducted using the SPSS software program version 28.0. The study used both descriptive and inferential statistical analyses. In the descriptive statistical analysis, frequencies, percentages, mean scores and standard deviation were used. In the inferential statistical analysis, the study used linear regression to examine the effect of organizational innovation strategies on the performance of manufacturing firms in Malawi. The study found that organizational innovation strategies had a positive and significant effect on the performance of manufacturing firms in Malawi. Manufacturing firms that implemented organizational innovation strategies registered a greater performance in terms of sales growth than the manufacturing firms that did not implement organizational innovation strategies. The study recommends that manufacturing firms should implement organizational innovation strategies to increase their performance. They should invest in new organizational methods or significantly improve the existing organizational methods. Manufacturing firms need to invest in new organizational innovations as such innovations help the firms not only to reduce costs but also to increase efficiency, flexibility, firm productivity and customer satisfaction.


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